West Ham United enjoys gaming sponsors support
- by Staff Writer #3
- Filed: Monday, 20th February 2017
Football is a highly favoured game around the world. It is for this reason that teams that know how to play it well have gained recognition which they deserve.
This recognition comes in form of sponsorship which teams receive from various industry players who are in one way or another interested in striking commercial deals with them. West Ham United is one such example of an English football team which has continued to enjoy massive support in the last couple of years.West Ham United has consistently seen lots of bookmakers showing keen interest in sponsoring them. The team recently got a significant upgrade in funding from Betway, a leading UK bookmaker who has achieved milestones in the betting industry. This bookmaker has been showing interest in working with West Ham United in the long term future.
It is for this reason that news broke last year that the two entities had struck a deal which would see Betway sponsoring them to the tune of £10million per year. This is considered a significant boost in funding considering that the team received £6m from their previous deal with the said bookmaker.
The club’s new home in London Stadium
This deal was struck at a time when the club was shifting based to London Stadium. It is now a fact that the deal was agreed upon in light of the changes that the club was putting in place. The sponsor has been looking for an increased signage on the new ground, and this was seen as the perfect opportunity for the bookmaker to achieve its long-term branding goals.
The status of West Ham United after the deal
Even though this is a major sponsorship which can’t be ignored, the £10million funding actually places West Ham United at position 7 in the Premier League (in terms of funding). In fact, this has catapulted the team to move beyond famous clubs such as Southampton and Sunderland when it comes to sponsorship.
Still, West Ham trails clubs like Tottenham which have since managed to secure a deal of £16 with a Chinese Insurance firm called AIA.
The history of Betway in relation to that of the Hammers
This bookmaker has retained its status as the main shirt sponsor of the football club. They started doing so back in February 2015, and are now alleging that they will continue to sponsor the team until 2020. In other words, this is a long-term deal which both entities have even described as ‘’significant extension’’.
On the other hand, the bookmaker admits that this is the biggest deal which they have ever entered with a football club. In other words, the bookmaker is saying that they believe in the team’s ability to market their brand effectively, which in turn will generate good business for them.
What the Hammers are saying
The team is certainly enjoying the sponsorship. The money will be re-invested into the players and club activities in general to ensure long term success.
But this is not a new thing anyway. We’ve seen big internet companies like Wintingo Online Casino doing sponsorships before. You can check them out here https://www.wintingo.com/games/ to know what they are up to in 2017. Apart from this, we reckon that West Ham has done a great job in expanding its brand. And with this massive funding, a lot more is expected from the team in the near future.
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