I personally find it interesting having a new kit every year, I do feel sorry for parents buying them for the kids though.
maybe a solution could be a maximum price for the kids kit at something more realistic. especially since theirs don't need all the stupid break-through in technology materials etc
Kids shirts at a score all day long, that's still around 2,000% plus mark up anyway so what the **** more do they want ?
Adult's Shirts at whatever, anyone who is mug enough to wear one should be charged accordingly as they'd invariably have a full time job anyway.
The kids should get a free home shirt with any season ticket if you ask me. All the rest are a tenner. They'd flog millions.
Like you say, Bob. It's not like it's costing them anything.
I only buy a shirt if an amazing one turns up and I wear it to play in and occasionally wear in India or Sri Lanka when I want everyone to know what a cool ba**ard I am!
Like you say, if you're a grown-up, and you think the shirt costs too much, don't buy one.