Filed: Thursday, 7th June 2007
By: Matthew O'Greel
West Ham United's new sponsor - XL Airlines - is set to be officially later today.
The travel company are set to succeed Jobserve as United's new sponsor after signing a three-year-deal with the club thought to be worth around £2.5m per year.
As part of the deal, the company's giant logo is set to cover the entire East Stand roof - an area of around 110 metres wide - whilst United's new Umbro kit, set for release next weekend, will also feature XL branding.
An internal memo sent to all XL employees by CEO Phil Wyatt this morning said:
"I am delighted to announce to you all that today XL will be officially announced as the principle sponsor of West Ham United Football Club.
"This represents a significant step towards developing XL as a household travel brand in the UK.
"All the players club shirts will carry the XL.com logo, and we will also have a heavy presence in all West Ham advertising.
"We see this as a great opportunity for us to raise our profile and feel that XL will only benefit from the kudos that being associated with a Premiership club brings.
"This is an exciting time for the XL leisure Group, and we see this link-up as another important step towards becoming one of the world's most well-know travel brands."
XL - who changed their names from Excel last winter - are the fifth largest holiday company in the UK, and employ around 20,000 people worldwide. The company has an annual turnover in excess of £2bn.
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