Filed: Thursday, 7th June 2007
By: Matthew O'Greel
West Ham United's new sponsor - XL Airlines - is set to be officially later today.
The travel company are set to succeed Jobserve as United's new sponsor after signing a three-year-deal with the club thought to be worth around £2.5m per year.
As part of the deal, the company's giant logo is set to cover the entire East Stand roof - an area of around 110 metres wide - whilst United's new Umbro kit, set for release next weekend, will also feature XL branding.
An internal memo sent to all XL employees by CEO Phil Wyatt this morning said:
"I am delighted to announce to you all that today XL will be officially announced as the principle sponsor of West Ham United Football Club.
"This represents a significant step towards developing XL as a household travel brand in the UK.
"All the players club shirts will carry the XL.com logo, and we will also have a heavy presence in all West Ham advertising.
"We see this as a great opportunity for us to raise our profile and feel that XL will only benefit from the kudos that being associated with a Premiership club brings.
"This is an exciting time for the XL leisure Group, and we see this link-up as another important step towards becoming one of the world's most well-know travel brands."
XL - who changed their names from Excel last winter - are the fifth largest holiday company in the UK, and employ around 20,000 people worldwide. The company has an annual turnover in excess of £2bn.
Exclusive: West Ham make Smalling enquiry [22nd Jun 2016]
West Ham offered Valencia swap deal [15th Jun 2016]
Transfer round-up: the full list! [8th Jun 2016]
No interest in Arsenal duo [6th Jun 2016]
International round-up [6th Jun 2016]
West Ham confirm midfielder capture [16th May 2016]
Cheik-ers plays pop [4th May 2016]
Kouyate, Brady & Noble: Monday's news [2nd May 2016]
Noble, Payet, Lacazette & Collins: Thursday's news [28th Apr 2016]
Please note that this section is for comments relating to the above news item only. Any off-topic or abusive posts will be removed. Posts including either links and/or foul language are automatically filtered and will not be published. To engage in further discussion on any of our news stories, visit the KUMB Forums.
Not a member of the KUMB Forums? You may register for free membership here.