Filed: Tuesday, 19th July 2011
By: Staff Writer
West Ham United have announced that the West Stand will be known as the Alpari Stand for the next three seasons.
The club announced details of a new three-year 'partnership agreement' with foreign exchange brokers Alpari (UK) this morning which will see the stand renamed after the company for the remainder of the club's tenure at the Boleyn Ground.
United Commercial Director Barry Webber told whufc.com: "We are delighted to sign this partnership agreement with Alpari (UK). It will have a significant and positive impact on the club and the deal demonstrates that West Ham United remains an attractive proposition to prospective partners, especially in the key world of business and finance."
Meanwhile Alpari COO David Stuart added: "We are excited about this partnership. It is Alpari (UK)'s first major sponsorship in the world of sports and yet another milestone for the company."
The new West Stand, built in 2001 was initially known as the Dr Martens Stand after the former club sponsors before being known simply as the 'West Stand'.
However it is still commonly referred to by supporters as the 'Rio Stand', as it was built shortly after the club received circa £19million for the sale of Rio Ferdinand to Leeds in 2000.
Financial details of the arrangement are undisclosed.
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We're not the West side, Upton Park [19th Jul 2011]
by Tom P
12:34PM 20th Jul 2011
''I don't care who sponsors it. It's the West Stand and will stay the West Stand unless the name is graced by a former Upton Park hero.
Likewise with the first, second, third and fourth divisions. For that's what they are; first, second, third and fourth divisions. The sooner we stopped accepting what these so-called marketing gurus throw at us, the better for the game. Championship my a*se!
And let's get rid of the tacky sponsorship logoes from our shirts while we're at it!''
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