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London pride


Filed: Tuesday, 22nd May 2012
By: Staff Writer


David Gold admitted that West Ham's financial worries have been eased considerably by a return to the Premier League - but insisted that restored pride was just as important to the club and its supporters.

Billed as the richest game in world football, as winners of last weekend's Championship play-off Final West Ham are guaranted a minimum 90million windfall over the course of the next four seasons.

But Gold believes that as far as the supporters are concerned, it's the ability to hold your head high that is just as important. "One of the big things outside of the money is the pride," he told Talksport. "You can see fans' pride comes flooding back; their football club is back in the Premier League.

"They go to work every day in an area when there are fans of Tottenham, Arsenal and Chelsea and now they can walk in and say "I'm a West Ham fan and I support a Premier League club". Pride is very important and sometimes we underestimate that."

However as co-owner of the club, along with David Sullivan, for Gold it's the fiscal benefits that will ultimately prove most rewarding. Now that promotion has been secured, attention turns to next season and ensuring the club remains in the Premier League beyound 2012/13.

"David and myself had dinner last night and the discussion was "what's the next step"?," he said. "Obviously we've got plans in place and we must make sure that we stay in the division for another season and then things begin to improve.

"Emails are flying backwards and forwards between Sam, myself and David Sullivan. It's a busy, busy time. But we've still got a long way to go.

"We inheritited a huge amount of debt when we arrived and the first thing was to get back into the Premier League, that was the first part of the financial plan.

"People talk about this 90million and it's vitally important that the money is generated, but by the same token the expenditure goes up by huge percentages. So though you've got the money coming in spread over four years, equally your expenses go through the roof - and that's what makes life difficult."





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