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The Hammers are in for a very exciting season. In September alone, they are set to face Tottenham, Crystal Palace, and Everton. And in the months following, they will have their calendars filled with matches against all sorts of football giants as they battle to make their name in the standings.

It makes sense that many of them are searching for casino sites that can help them unwind after such heated matches. But which sites are they choosing and why? We walk you through the rationale behind their top choices.


What Sites Are Best for the Hammers?

The Hammers are known for many things – resilience, passion, strategic thinking, and more. It thus follows that they do not just choose casino sites for their games. Instead, their criteria include many other factors, with special attention to the following:

1. Trustworthiness.

The Hammers are known for their loyalty. In fact, while other teams may have fans who come and go based on the standings, the Hammers remain loyal to the team even when things are not looking good. Their loyalty is not just to the team but also to each other. And for this reason, Hammers often nurture a whole new generation of fans, ensuring that the team always has people on the sidelines, cheering it on to victory. So, how does this loyalty play out when choosing casino sites? They focus on the following things:

- Reputation. The Hammers are keen on history. They want to work with sites that have been operating for a long time and those that have gotten good reviews over the years. It is all about having roots that they can trace.
- Licensing. Trustworthiness also comes down to whether a site has the necessary paperwork to offer its services. The Hammers pay attention to whether a site has a valid license and whether the licensing authority is known for following through with its checks.

So, if a casino is open about how it operates, has the backing of a good licensor, and has been operational long enough to get good reviews, it passes the first important check.

2. Social Features.

When the Hammers show up to games, they do it as a community and not as individuals. They sing songs alongside each other, share jokes and food as they watch the games, and celebrate the wins in pubs and other social places. And when they lose, they console each other and rely on this shared strength to support the team as it gears up for another game. As such, their community is important to them, and many fans end up making lifelong friends during these experiences.

In the same way that these fans enjoy a sense of belonging when they are on the field, they look for casinos that offer social features, such as:

- Live games. These are favourites as they allow players to talk to each other as they enjoy the games. In many ways, they replicate physical casino experiences.
- Live chats. These messaging features allow players to decide if they want to be part of conversations as they play games.
- Community forums. These are akin to the community forums that the Hammers have, and they allow them to talk about casino games and more.

In recent years, some sites have introduced tournaments that allow players to compete with each other. So, as the Hammers follow West Ham’s rankings, they, too, can also enjoy some competition of their own.

3. Competitiveness.

Anyone who supports West Ham knows that the team’s performances can be quite unpredictable. Sometimes, it does so well that victory is obvious to its fans and its competitors. And at others, it drops so low in the rankings that the fans can’t help but fear that they will undergo relegation. But while these ups and downs would scare away many people, the Hammers stay put. In fact, it would be safe to say that they enjoy these highs and lows. So, does this show in how they choose casinos? Well, yes.

The Hammers tend to enjoy the following aspects:

- High volatility. Some players will stay away from games with high volatility as they do not enjoy this level of unpredictability. But the Hammers welcome such games as they are similar to West Ham’s history.
- Massive payouts. While some players reach for the smaller and more frequent payouts, the Hammers are all in for the jackpot opportunities.

Thanks to this affinity for high risk and high rewards, these fans look for casinos with games of chance like slots, roulette, and craps.

4. Stability.

When the Hammers have your back, they have it for good and will be with you in good times and in bad. And they have shown this resilience by sticking with West Ham even when the odds were not in their favour. Even when things get bad, they stay put because they know that it is only a matter of time before things start looking up again.

And since they know they do not quit easily, they are often interested in casinos that reward such loyalty, which is why they prefer sites with loyalty programs. But which options do they prefer? First, they focus on the sites that reward consistency rather than spending. In this way, even if a player has not invested a lot of money in the games, they still get points because they keep showing up and playing. Secondly, they look for sites that often reward players for being part of the platforms.

5. Excitement.

We said that the Hammers look for a lot more than just game variety. But that’s not to say that they do not care about the games on offer. If anything, they prefer sites that offer a wide variety of thrilling games, complete with user-friendly interfaces, realistic visuals, and entertaining sounds. The goal is to feel immersed in the games, and they will choose any dynamic site over any that offers passive gameplay.

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