I've been wondering about how a club becomes massive.
Let's look at Liverpool and Manchester United, for example.
They'd had a little bit of success pre-WW2 but became incredibly popular before being really successful. And *something* must have done it.
Arsenal and Huddersfield won three consecutive titles.
Wolves won three in six years (as well as a second and a third) and beat Honved live on TV.
Tottenham won a Double and a European trophy before either Liverpool or Man U.
We won a European trophy before either Liverpool or Man U.
Yet none of those clubs have become as big worldwide as either Liverpool or Manchester United.
An then I wondered about outside influences.
For example, there was a massive upsurge in the ownership of televisions for the Coronation, and Man Utd won the League a few years after in 1956, 1957 and then had the tragedy of Munich in 1958.
As for Liverpool, there was a lot of focus on the city in the early '60s thanks to the music scene. And it just so happens that the football club won the League in 1964 and 1966, and the FA Cup in 1965.
It can't have hurt...