It's not apathy, it's a realization of what clubs outside the top 6 usually spend if they don't have a huge cash injection from a Billionaire owner, and an appreciation that we have a manager and DoF who have spent well.
Agree that manager and DoF have spent well. You’re comparing us to the top six again though. My challenge was our spend relative to Wolves, Leicester, Everton (our current peers) and Brighton and Bournemouth. We’re behind all of them since the move to the Bowl.
I'm not terribly concerned that we won't advance as a club if this continues (I noted that if it is 25M every year I'd be concerned, but 25M will be the 2nd lowest of the last 5 years behind the first year at the new stadium when we spent nothing).
This is the best squad we've had in decades, and the core of it (minus Rice) are all players brought in the last 2 summers (Diop, Anderson, Fornals, Haller, Fabianski, Yarmolenko etc.).
Net £24m this summer
£77m in 2018
£11m gain in 2017
£39m in 2016
£31m in 2015
£28m in 2014
2018 is the outlier. £175m turnover, £107m wages, £4m interest, £3m rent. Where does the rest go? It pays down the debt to GSB. By paying down that debt it increases their profit on sale. They’ve effectively borrowed money against the club (at high interest historically) to buy it, used the club operating model (paid in by fans) to pay that debt off. £20m purchase of the club - if they clear the debt and the clause ends they can sell for 100’s of £millions. That’s why we spend less than our peers.
That this thread is going wild about not getting a backup DM, or a 3rd striker is just more evidence of how much has changed, 2 years ago we had no creative players, no strikers, no spine. We've improved incredibly in a short period of time, and success breeds more success.
We don't have owners who will inject significant cash, we've known that since they got here, and we know that they won't sell until at least 2023.
They’ve not injected any cash since they bought the club. None. They’ve only ever loaned it.
Context is everything - pretty much every club in the premier league can make that point about improved squad, it’s the Sky money effect.
So I'm not going to get too worked up about a modest budget this year, given the big spend last year and how they unwisely blew out the wage budget in the past 4-5 years. A consolidation year that also gets us two highly regarded young players like Fornals and Haller is a very good summer. If next year has a similar budget.... well then I'll be concerned.
Our wage budget was 11th in the PL last year, despite the noises from the club it’s not blown out relative to peers. It will be a similar transfer budget next year - why would it not be? The numbers above show that last summer was the exception and funded by the gain in the prior year and a slightly lower spend this year. The frustration is around a missed opportunity (again) when it’s pretty obvious that there are a couple of positions that don’t have enough depth.
Razzle dazzle still there imo