EA may ditch FIFA relationship

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wolf359
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EA may ditch FIFA relationship

Post by wolf359 » Fri Nov 19, 2021 5:41 pm

Surprised it took this long to be honest, everyone wants a cut. Though they seem to have a deal with UEFA and others so it might not be a drastic change.

https://arstechnica.com/gaming/2021/11/ ... over-name/

"For millions of football fans, “FIFA” refers not to the sport’s international governing body, but to their favourite video game.

The connection was formed 30 years ago, when California-based Electronic Arts licensed the name of Zurich-headquartered FIFA. The game is now played by 100 million people worldwide, has become a multibillion-dollar business, and is a cultural phenomenon.

Despite the long and profitable association, the two sides are in a bitter dispute over the value of the FIFA name. “We are not certain that we will move forward with FIFA as a naming rights partner,” David Jackson, a senior executive who runs EA’s football brand, told the Financial Times."

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Up the Junction
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Re: EA may ditch FIFA relationship

Post by Up the Junction » Wed Nov 24, 2021 1:43 pm

I don't think this is a problem for EA. What's in a name?

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Re: EA may ditch FIFA relationship

Post by fjthegrey » Wed Nov 24, 2021 2:19 pm

I wouldn't underestimate just how superficial the Fifa crowd can be.

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Re: EA may ditch FIFA relationship

Post by Up the Junction » Wed Nov 24, 2021 7:05 pm

What's a "FIFA crowd"?

I'd wager it has one of the most diverse demographic ranges of any modern games title.

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Re: EA may ditch FIFA relationship

Post by wolf359 » Wed Nov 24, 2021 7:22 pm

FIFA obviously think they are being undervalued as do some of the players. I don't think EAs game is in jeopardy (though I've never played it and don't really understand the annual appeal - but different strokes and all that) as they have other agreements with UEFA for example. Though if FIFA were to sell the naming rights to some one else for a hearty sum UEFA and the individual clubs and top players might get their heads turned. In the end EA will cough up something to keep the gravy train rolling.

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Re: EA may ditch FIFA relationship

Post by Arnold Layne » Tue Nov 30, 2021 2:13 pm

Go unofficial-players like: Mo Salad,Harry Drain…

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Re: EA may ditch FIFA relationship

Post by Jonah » Tue Nov 30, 2021 2:37 pm

Ahhh the good old days of unlicensed footy games with Paul Once and Ryan Goggs playing for Man U.

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Re: EA may ditch FIFA relationship

Post by The Gibbins » Mon Dec 06, 2021 5:10 pm

Jonah wrote:
Tue Nov 30, 2021 2:37 pm
Ahhh the good old days of unlicensed footy games with Paul Once and Ryan Goggs playing for Man U.
Take me back!

Football games were actually good then, don't think i have enjoyed a football game since PES on PS2

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