OK so let's say they did that two months ago. What European competition should we have based it on as we could have been in the Champions League or none at that stage?
It is easy for Liverpool and Man City to do their business early. Ditto Villa who knew they'd be out of Europe.
If we want the best options we can get then you need to know what you are offering. That is why getting into (any) European competition is so important. It sends a message that last season wasn't a one off. Do it again and we could even call ourselves established.