West Ham United have confirmed that gambling firm Betway will be the club's new long-term sponsor.
The Hammers were left without a principal sponsor after former associate Alpari went into liquidation following a run on the Swiss France recently.And this morning the club confirmed a brand new partneship with Betway, which will result in the company's logo replacing Alpari's on the clubs shirt with immediate effecte.
Additionally, the Boleyn Ground's West Stand will also be known as the Betway Stand in any future club literature.
Karren Brady, West Ham's part time vice chair told whufc.com: " We are pleased to welcome Betway to the Club as our new principal sponsor, in what is our biggest-ever commercial deal.
"Like us, Betway are an ambitious, forward-thinking company and the size of the agreement reflects our status as one of the fastest growing brands in world football.
"Betway join us at one of the most exciting periods in our history and we will be working closely with them as we prepare to bid an emotional farewell to our home of more than 110 years before moving into our stunning new Stadium in 2016."
Betway's Executive Director Bob Dutnall added: "West Ham United are a club with a rich history and passionate supporters and we're thrilled to have secured this sponsorship at a time when the team are performing so well.
"The Barclays Premier League is the world's most popular football competition and the sport is synonymous with excitement and betting, making it a perfect fit for our growing brand.
"We are looking forward to supporting the Hammers on the pitch and rewarding their fans off it with innovative Betway offers and special markets."
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