Controversial scheme unveiled

  • by Staff Writer
  • Wednesday, 26th June 2019

The firm behind controversial plans to introduce a 'fan influence platform' at West Ham United have revealed details of their scheme.

Socios, who recently announced details of their partnership with West Ham have been widely criticised by United supporters concerned by the nature of the platform since it was unveiled last month.

Last week the leading independent West Ham websites, groups and social media platforms collaborated for the first time since March 2018 in order to express their collective concern at the nature of the business, which promises to give supporters a say in various non-critical decisions relating to the club.

Yet despite the heavy criticism from both inside and outside of the club, Socios appear determined to carry on regardless and today revealed initial details of how their discredited scheme will work.

"The forthcoming West Ham fan tokens will be priced at ?1 when they go on sale in the autumn," read a statement on the company's website.

"Every West Ham United season ticket-holder and member will be given the chance to redeem a fan token for free, to coincide with the launch of the app later this year. A maximum of 50 fan tokens per fan can be collected.

"One fan token is worth one right to vote - fans don't spend fan token(s) every time they vote. West Ham fans will be able to participate in a range of polls and surveys.

"Examples include player Q&As, the ability to choose which player is featured on the front of the programme [for one selected match] and to pick a moment of the month."

Critics of the scheme argue that the platform seeks to monetise the fanbase for no meaningful reward, and that fans of other clubs could potentially purchase fan tokens in order to disrupt polls.

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