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West Ham United ambassador Carlton Cole has referred to those abusing Vladimir Coufal via social media as "cowards".

Cole, who was in the United States at the weekend representing the club at a fan festival in Philadephia spoke out in the wake of a torrent of abuse aimed at the Czech Republic international following of West Ham's 1-1 draw with Southampton.




A number of individuals claiming to be Hammers fans took to twitter and Facebook in order to abuse the right back, who played a full 90 minutes against the Saints.

However the abuse was roundly condemned by other West Ham supporters, which resulted in a "thumb up" post from Coufal, who is said to have been severely upset by the abusive messages aimed at him.

Speaking on Monday morning, Cole - who was himself the subject of much criticism during his playing career - backed Coufal, while condemning those responsible for the vile outpourings.

"Criticism is part and parcel of our game," he said, speaking via twitter. "As players we use it as fuel to do better next time wether we are in form or not.

"Vlad is an honest and hardworking pro that loves to play for West Ham. Not once have I seen him not try his best. Abuse over social media is a cowards sport.

"True fans do not abuse their own. By all means critique performances yes, but let’s not get personal - especially to one of the most positive and nicest guys in the squad.




"We cannot condone this sort of behaviour and must drown out negativity towards one of our own.

"I understand as humans and fans of sport we do react and lead with emotions, but I advise think before you take action to type because you may regret what you put out eventually."

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