Putting West Ham on the (Tube) map

  • by Staff Writer
  • Monday, 1st April 2024

West Ham are set to enter into a sponsorship deal with Transport For London (TfL), it has been revealed.

Following the recent announcement that various lines of the London Overground are to get their own names, TfL has turned its collective attention to the Docklands Light Railway (DLR) which has similar multiple lines that are currently banded together under the single DLR branding.

And consequently, KUMB understand Tfl have agreed to sell the naming rights to West Ham - for an unspecified fee.

The club has entered into a five-year deal with the Lewisham to Stratford line being renamed the 'Sullivan Line', and the Stratford International to Woolwich Arsenal line the 'Gold Line'.

It is believed that the third branch, running between Lewisham and Bank, has been lined up to be given the name 'Brady Line' but there are concerns that the name might be mistaken for a tribute to former midfielder Liam Brady, with 'The Baroness Line' being considered as a possible alternative.

A spokeswoman for the club informed us: "We had considered naming the lines after ex-players, but we thought that this would be a good way for us to publicise the club’s current place in the community and for supporters to be reminded of all the good work that the owners have put into the football club over the years."

A further deal to have the new fleet of DLR trains, due to start being introduced over the next couple of years painted claret and blue, is also in the pipeline with TfL said to be "not averse" to giving each of the trains the name of an individual player from the past "as long as the sponsor pays the relevant sponsor fee".

Should the deal proceed as planned, the club will conduct a poll of 1966 Club members and Bondholders to determine which players should be honoured.

This is, of course, not the first time there has been a link between the railways and West Ham United FC.

The old London And North Eastern Railway, which ran between 1923 and 1948, operated the B17 class of locomotive between London, Ipswich and Cambridge - many of which were named after football clubs.

Locomotive number 61612 was named “West Ham United” and when the locomotive was scrapped in 1950, the nameplate was presented to the club and was displayed on the outside wall of the West Stand at the Boleyn Ground for many years.

It is believed to have been sold at auction following the move to the London Stadium in 2016, where it had a reserve price of £40,000.

We’ll have more on this developing story once the official announcements are made later today.

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